Build Employee Creativity - Richard Branson : One key to the success of a business is in its employees. Employees are the main stakeholders of a business. The reason, without them no business can run properly. One way of building a good team is to nurture creativity within employees. How? Richard Branson, founder of Virgin Group, pointed the way to build creativity within yourself is none other employees by giving them freedom.
"Since the beginning of building a Virgin, I use this approach by giving employees the freedom, the same freedom that I enjoy this time," said Richard Branson in his column on the site entrepreneur.com.
Until now, Virgin Group is made up of dozens of companies headed by CEOs and managers who have the freedom to run their own business. "This philosophy may be contrary to the rules of business in general, where there should be command of the center. But, in fact it is becoming one of the keys to the success of our business, "said Branson.
Last year, Virgin launched a mobile business in Chile and Poland, the two countries where the Virgin brand is not yet known. Business process there recognized Branson is difficult and risky. But there assessed Virgin team has worked very well. Team in Chile and Poland were able to read and meet the needs of the market in each area so that business can run properly.
"We give great freedom to employees in both countries to do things that they think is good and fits the context there. And, both companies are able to prove themselves successful in the beginning, "said Branson.
Branson also stressed that gives freedom to the employees was able to cultivate a sense of belonging and a strong passion in their work. Strong culture of Virgin Group, Branson continued, is dare to break traditional rules in business and always see the value more than the profit of the strategy out of the box. "Do not just play the game, Changet it for good!" Said Branson.